Market Positioning  
 
Positioning is the art of carving out a niche for a company or product, and maintaining and defending that niche through marketing activities. Positioning builds upon a thorough understanding of specific expectations and needs of each segment within a given market. Armed with that knowledge, a company may begin to construct a product or service offering to reach each segment. A company that has achieved a dominant niche position is able to:

• Increase its share  
• Improve its perceived quality performance and  
• Demand a price premium 

PMG helps our clients understand, identify and attain desired market positions. Using a sequential process, we build upon data obtained from each previous step. We assist you in discovering answers to these questions:

• How is our market defined?  
• What are the segments within that market?  
• What position do we currently own?  
• What position do we want to own?  
• What competitors must be displaced for us to own that position?  
• Can we hold that position?  
• Are our marketing and promotional activities consistent with our positioning strategy? 

PMG principals know business-to-business (B2B) marketing and positioning strategy from the inside out. We have worked on the front lines with leading marketers in a variety of industries, helping them acquire and maintain profitable, long-term positions. Contact us for more information.