Purchase Decision Mapping
The B2B purchasing process is dramatically more complex then the B2C process. The B2B purchasing process is:
- typically has a longer sales cycle,
- usually involves multiple people with various roles,
- is often technical and complex,
- is usually driven more on facts and performance than emotion,
- and pricing usually varies customer to customer.
All these complexities in addition to the fact that B2B marketers are do not have access to nearly as much market data as the B2C marketers, makes it imperative to fully understand the decision making before entering uncharted markets or segments. A clear understanding of the decision makers, influencers, and primary drivers in making a purchase decision can mean the difference in failure and success. PMG can assist map the entire purchasing decision process and increase your speed to revenue.
In addition MarketLink, can quickly generate appointments and leads with the decision makers to “jump start: your sales process.