Often incorrectly compared to customer satisfaction surveys, Customer Insight is actually designed as a robust, customer-centric management tool which collects both quantitative data and relevant qualitative data to support realistic growth strategies. The final deliverable is a fact-based, data-driven report to provide guidance on how to strategically grow your current customer base.
We conduct an in-depth customer needs assessment that evaluates your performance and value against customer requirements to determine alignment as well as performance gaps. We also identify what attributes are important in driving customer satisfaction and loyalty. In addition, we assess your competitors, identifying gaps in relative performance in the areas critical to loyalty, allowing you to direct your improvement efforts to the few attribute areas creating loyal customers. Our research yields both quantitative and qualitative data that provides the foundation for future strategic direction assuring long-term competitive advantage.
PMG's Customer Insight provides a clear road map for achieving growth with your current customer base, including:
PMG’s survey approach collects both quantitative data and supporting qualitative data to support realistic growth strategies. The final deliverable is a fact-based, data driven report to strategically grow within your current customer base.
PMG Customer Insight® provides the right data, at the right time, at the right price, to make the right decisions.
"We picked up about $3 million more in volume in very attractive markets by increasing our value proposition across the board. We improved our share...and took business from a big, big company.
VP and General Manager
Containerboard Mills, Greif Inc.
P.O. Box 1943
Spartanburg, SC 29304
Phone : +1-864-573-6151