Priority Metrics Group Market Research and Business Growth > Publications

Table of Contents:

Brand Protection Industry
1. Definition
2. Goal
3. Fraudulent Actions

i. Product and packaging counterfeiting

ii. Product diversion

1. Pilfering

iii. Product tampering

iv. Retail theft and return fraud

1. Grazing

Cost

i. Lost sales

ii. Inferior quality of products

iii. Threat to life and health (esp. food and pharmaceuticals)

Area of need

i. High profile products, markets and brands

ii. High risk materials, products

Levels of Authentication Technologies

i. Overt – easily recognized providing sense of security; primarily for consumers’ sense of safety and well-being

ii. Semi-Covert – aimed at retailers

iii. Covert – not readily apparent and difficult to duplicate; for field investigators, inspectors and brand owners

iv. Forensic – highest levels of security; used by brand owners, field investigators, regulatory agencies; for legal procedure

v. Track-and-Trace – for production and distribution control by authorities or brand owners

vi. Layered – more difficult to duplicate, provide greater protection

Packaging, Product and Process Solutions – Current and New Technology
1. Bar Coding

i. Mass Serialization

ii. Lot or date code

iii. NDC or UPC

iv. 2D

v. 3D and Matrix

Labels and Marking

i. Heat Shrinkable

ii. Frangible, Ultra-destructable

iii. Void Constructions

Printing

1. Inks

a. Color-shifting

b. Bleeding

c. Coin Reactive

d. Erasable

e. Pen Reactive

f. Heat Reactive - Irreversible

g. Visible Infrared

h. Optically Variable

i. Penetrating

j. Photochromic

k. Solvent/Chemical Reactive

l. Thermochromic

m. Water Fugitive

n. UV Invisible Fluorescent

o. Other

2. Coatings

a. Optically dead

3. Machinery

a. Digital printing

ii. Digital watermarking

iii. Ink jet marking

iv. Transfer ribbon marking

v. Laser encoding

RFID

i. Cases or pallets

ii. Item level

iii. Chipless tags

iv. Unclonable RFID

Caps and Closures
Special Substrates

i. Papers

ii. Films and overlays

Holography, Optically Variable Devices (OVDs)

i. Devices

ii. Threads

Secondary Packaging

i. Transport packaging

ii.

Product Solutions

i. Taggants or Markers

1. Chemical

2. Molecular, Nano-technologies

3. Physical unclonable functions

4. Silicon biometrics, electronic DNA

Process Solutions

i. On-line authentication

1. On-line

2. SMS

ii. Secure Access (Bell Inc.)

iii. Intelligent Labels / EAS (Electronic Article Surveillance) Tags and Systems

1. Acousto-magnetic systems

2. Electro-magnetic

3. Radio frequency

iv. Other

Segment-Specific Approaches and Issues
1. Medicines, pharmaceuticals
2. Cosmetics, perfumes, toilet preparations
3. Stationery, office supplies
4. Tobacco
5. Food and beverage
6. Automotive parts
7. Toy and novelty
8. Apparel, footwear, headgear
9. Sporting goods, sportswear
10. Telecommunications
11. Computer equipment
12. Sound and video recording
13. Software, including games, business software
14. Consumer electronics
15. Jewelry, fashion
16. Purses, luggage
17. Household chemicals
18. Electronic parts
19. Labels and packaging
20. Other
Market Size
1. Total market size and growth

i. Economic considerations – lost revenue, brand image

ii. Market factors influencing growth

iii. Packaged goods segments leading security package development and implementation

iv. Historic growth, 2004-2008

v. Market forecast, 2009-2013

By technology
By market segment
Value and volume share by leading supplier

Market and Regulatory Trends and Issues
1. Legislation

i. Food and Drug Amendments Act of 2007

ii. Reducing Fraudulent and Imitation Drugs Act 2006

iii. Buyer-Matheson Bill (Safeguarding America’s Pharmaceuticals Act, not yet passed)

iv. California’s Ridley-Thomas Bill (2015)

v. Other

Industry Initiatives

i. Global Track and Trace Alliance

ii. Brand Protection Alliance

iii. Other

Trends

Company Profiles (leading security feature providers)
1. 3M Nederland
2. Aegate
3. Alcan Pharmaceutical Flexible Packaging
4. AlpVision
5. ArjoWiggins Security
6. ARmark Authentication Technologies, LLC
7. ATL Pharma Security Label Systems
8. Authentix
9. Automated Packaging (Streetsboro OH)
10. Axess Technologies Ltd
11. BD-BrandProtect
12. BPIntelligroup
13. BrandProfilersNetwork
14. FractureCode Corporation
15. FujiFilm Hunt Chemicals
16. GEVERS
17. Global Credit Solutions
18. Hemaya Universal
19. Hologram Company Rako
20. INETI
21. Kodak (Kodak Traceless System)
22. Microtrace
23. NanoGuardian
24. Opsec Security Ltd
25. Payne Security
26. PICA Corporation
27. Securikett Ulrich & Horn
28. SICPA Product Security SA
29. Stardust Materials LLC
30. Sun Chemical Security
31. U-NICA AG
32. tesa scribos
33. XSYS Print Solutions