Table of Contents

Definition and Understanding

• Definition of sustainability
• Association of various product attributes and characteristics with sustainable packaging
• Sustainability of various types of packaging

 Retailer Sustainability Program

 

• Length of time company has been pursuing sustainable packaging
• Comparison in importance and visibility to other sustainability initiatives
• Rating of company’s efforts in sustainable packaging, absolute and compared to Wal-Mart
• Specific steps taken to achieve more sustainable packaging in:
  • secondary packaging,
  • primary / product packaging,
  • front-end packaging, and
  • transport packaging
• Programs to increase packaging recycling rates
• Use of scorecard or other metric to measure vendor performance in packaging sustainability
• Job titles of person in charge of sustainable packaging

Supply Chain 

• Stage of supply chain leading the push for packaging sustainability
• Stage of supply chain that needs to take the lead for packaging sustainability to reach the next level

 Sustainable Brands

• Specific brands or companies leading in packaging sustainability
• Impact on revenue, margin, shelf space or other measure of economic performance
• Use of sustainable packaging with private label products
• Customer expectations on the use of sustainable packaging for private label brands
• Importance of various brand, product and package attributes compared to package sustainability

 Buyer Behavior

• Awareness or concern of customers about sustainable packaging
• Willingness to purchase the same product in a more sustainable package
• Importance of sustainability in selection of in-store packaging
• Behavioral changes made by customers related to sustainability
• Willingness to buy more or pay more for sustainable brands than others

 Case studies

Reviews of packaging sustainability initiatives at leading retailers in North America and globally

 

 

Who Should Buy This Report

 

Retailer:

• Environmental or Compliance Executive
• Corporate / Social Responsibility Executive
• Marketing Manager
• Merchandising Executive or Manager
• Purchasing or Sourcing Executive or Manager

 

CPG

• Marketing Manager or Executive
• Brand Manager
• Retail Account Manager
• Strategy Executive 

Report Availability

 

Retailer Influence on Packaging Sustainability is scheduled to be published August 2009. The report will be available in PDF and hard copy format. 

 

Subscription Information

 

Retailer Influence on Packaging Sustainability will be available after August 2009 for $2,950. Pre-publication orders are being accepted for a discounted price of $2,450. To order, you may click on the link below or call John Barrett at 864-573-6139.

 

 

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