PMG's market assessment included specific recommendations on how to compete more effectively against competitors and an approach to realize future growth opportunities. By developing a more detailed and relevant market segmentation for evaluation, selected market segments were evaluated in-depth for short-term and long-term potential. As a result, the market research provided the client solid business insights that have helped the company navigate around potential business disruptions and make better informed decisions about its approach to future business growth.

PMG's B2B market research approach entailed reaching out to and connecting with the competitor's highest level executives to gain a deeper understanding of the company's R&D strategy than could be derived from publicly available sources. PMG's analysts, well experienced in contacting senior level managers and engaging them in conversation, were utilized to develop a thorough understanding of the client's major competitor. The competitive intelligence gained from the conversations with key executives proved to be valuable insight into the competitor's value position in the market.

A world leader in industrial packaging products and services, enlisted PMG's expertise in conducting customer satisfaction surveys to better understand 'The Voice of the Customer.' PMG's Customer Insight® approach resulted in a Performance Improvement Map of each individual customer with specific actionable recommendations to create new business opportunities. The client used the survey data and PMG's analysis conclusions to improve sales call effectiveness, which resulted in increased sales volumes of $3 million and ultimately improved market share.

A global packaging company wished to understand the potential for packaging of products sold in the perimeter of grocery stores including fresh fruit and vegetables, meat and, deli and bakery. PMG designed and executed a large-scale research project identifying key trends and prioritizing specific opportunities for the client.