We're a Global B2B

Market Research Firm

Priority Metrics Group (PMG) is a B2B marketing research and consulting firm based in Spartanburg, South Carolina.We are experts at gathering and processing market information, analyzing data, and translating information into actionable growth initiatives.

Why Choose PMG for Your B2B Market Research Needs?

Since 1993, Priority Metrics Group has consistently delivered high-value solutions through our practical approach to any business issue. PMG principals have a wealth of real-world experience in B2B market research, strategy development process, customer satisfaction research, new product innovation, and strategic planning for business growth. As a result, we're a market research firm that knows how to listen, select the right issues, and get the work done.

Global Capabilities

Whether around the corner or around the world, our customers have provided us the opportunity to conduct global B2B market research in over 60 countries.


Priority Metrics Group Leadership Team


John Barrett


John has had the privilege of creating a career in marketing, strategic planning and market research, helping clients understand complicated issues to make sound business decisions. He is author of the book B2B Customer Insight: The Proven Path to Growth and has also authored many published articles and white papers. He co-founded PMG over 20 years ago and along the way worked with some amazing clients and worked beside some incredible people. John also started Christmas in Action - Spartanburg a non-profit home rebuilding enterprise, and 516NOW, an organization that works in the third world to build holy, prosperous and sustainable communities. John has a BA and MBA from University of South Florida and an ABD in Marketing from University of Virginia.


Charlie Marshall


Charlie has spent the majority of his career in senior marketing and strategy roles in both the consulting and corporate world. He recently finished a three year project as a consulting member of a corporate Innovation Team at an $8 billion global manufacturing company. In addition to senior level marketing roles, Charlie also has multiple years of experience in process improvement. Charlie's deep understanding of primary market research coupled with years of Total Quality Management experience brings a unique business perspective. Charlie has a BA in Economics from Princeton University. Currently he resides in Spartanburg, SC with his wife, 2 daughters, and a son. In addition to a successful career and busy family life, Charlie is also the head coach for the Wofford College men's lacrosse team.