Platform Company Growth Assessments
PMG's market opportunity assessments can vary in scope and scale. High-level assessments are designed to allow clients to make informed decisions quickly, compressing their speed to market. In-depth assessments, consisting of multiple phases and multiple segments, can identify the optimal markets to pursue based on capabilities and strategic direction. Once a business is purchased, PMG can help identify, prioritize, and provide strategic insight to capture growth opportunities. Using primary and secondary data collection methods, we offer keen insights into critical market factors that can lead to successful top line growth.
Company Opportunity Assessment
Threats to profitability
Profiles of potential competitors
Brand perception and positioning
Business performance expectations
Unmet needs and pain points
Other market factors
We were able to leverage PMG's project findings for our most recent round of funding.