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Market Attractiveness

Geographic Expansion

PMG conducted a market analysis of Argentina, Brazil, Chile, and Mexico to determine the best opportunity for geographic expansion of medical gloves in these Latin American markets. The analysis resulted in a market attractiveness model based on five key market criteria (market sizing, projected growth, competitive environment, and current trade relations) to determine which country presented the most favorable opportunity for market entry. As a result of the project, PMG's B2B Market Research project provided the client with a target market and marketing strategy to develop their new market opportunity plans.

Additional Case Studies

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Market Assessment

PMG's market assessment included specific recommendations on how to compete more effectively against competitors and an approach to realize future growth opportunities. By developing a more detailed and relevant market segmentation for evaluation, selected market segments were evaluated in-depth for short-term and long-term potential. As a result, the market research provided the client solid business insights that have helped the company navigate around potential business disruptions and make better informed decisions about its approach to future business growth.

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Market Assessment

Through a phased B2B market research study, PMG was able to identify the value proposition for a company producing medical-grade plastic products for diagnostic reactants. The market research concluded several key observations including the distinct advantage of the company's product over glass and potential competitive producers of alternative products. Resulting from the study conclusions, the company pursued plans to introduce their product to the market with key insight into specific desired features and market needs.

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Market Assessment

Through a tailored B2B market research project, PMG evaluated the market potential for BBT's glass bottling technology. A database of large glass bottling facilities was created with information pertaining to key decision makers at each plant, plant location, and estimated volume. With the created database and the new insight into the purchasing decision process, the study resulted in over $2 million in new business within 12 months of the project.

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Growth Assessment

A global packaging company wished to understand the potential for packaging of products sold in the perimeter of grocery stores including fresh fruit and vegetables, meat and, deli and bakery. PMG designed and executed a large-scale research project identifying key trends and prioritizing specific opportunities for the client.