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Asked Questions

Why should I commission B2B market research?

What are the differences between consumer and business-to-business markets?

What is the difference between consumer and business-to-business research?

What is the difference between quantitative and qualitative research?

Is customer satisfaction research still worth the effort?

What is a focus group?

What is an IDI (in-depth interview)?

What is CATI?

What is a typical survey response rate?

How do you determine sample size?

How do you choose a sample in B2B markets?

How do I select/develop customer satisfaction survey attributes?

What is the best way to develop a list for a survey?

What is the best scale to use for market research?

What is statistical significance and how is it determined?

Pricing Models - What is Conjoint Analysis?

Pricing - What is the Van Westendorp model?

What is ethnographic market research?

How can market research support innovation?

What should you learn from a customer satisfaction survey?

How do you integrate competitive performance into a customer survey?

What is a good net promoter score (NPS)?

How can I improve my NPS?

How do I estimate a market size?

What is customer mapping?

What is a persona in market research?

What criteria are considered the best for market segmentation?

What is the difference between market segmentation and market classification?

What are derived and stated importance?

How does PMG make Competitive Intelligence research more actionable?