PMG's B2B market research approach entailed reaching out to and connecting with the competitor's highest level executives to gain a deeper understanding of the company's R&D strategy than could be derived from publicly available sources. PMG's analysts, well experienced in contacting senior level managers and engaging them in conversation, were utilized to develop a thorough understanding of the client's major competitor. The competitive intelligence gained from the conversations with key executives proved to be valuable insight into the competitor's value position in the market.

PMG was asked to develop a fast paced product and service innovation process that would be utilized by their newly developed corporate innovation team. PMG developed an Outcome-Driven framework growing the number of opportunities in the new product pipeline approximately 150%, while increasing the potential revenue of the new product pipeline nearly 180%.

“I have been a C-Suite leader in private-equity backed aerospace enterprises for over two decades, and state categorically that the best 'Voice of the Customer' surveys I have seen and used came from Priority Metrics. Very insightful, deeply factual, analytic, and immediately useful for improving our operations in the eyes of customers. I'd recommend Priority Metrics to any leadership team or investor group that needs to hear strategic guidance from customers in this uniquely effective fashion.” Steve Townes, CEO - ACL Airshop and Founder - Ranger

PMG conducted a market analysis of Argentina, Brazil, Chile, and Mexico to determine the best opportunity for geographic expansion of medical gloves in these Latin American markets. The analysis resulted in a market attractiveness model based on five key market criteria (market sizing, projected growth, competitive environment, and current trade relations) to determine which country presented the most favorable opportunity for market entry. As a result of the project, PMG's B2B Market Research project provided the client with a target market and marketing strategy to develop their new market opportunity plans.