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Market Assessment

Growth Opportunity

PMG's market assessment included specific recommendations on how to compete more effectively against competitors and an approach to realize future growth opportunities. By developing a more detailed and relevant market segmentation for evaluation, selected market segments were evaluated in-depth for short-term and long-term potential. As a result, the market research provided the client solid business insights that have helped the company navigate around potential business disruptions and make better informed decisions about its approach to future business growth.

Additional Case Studies

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Market Assessment

Through a phased B2B market research study, PMG was able to identify the value proposition for a company producing medical-grade plastic products for diagnostic reactants. The market research concluded several key observations including the distinct advantage of the company's product over glass and potential competitive producers of alternative products. Resulting from the study conclusions, the company pursued plans to introduce their product to the market with key insight into specific desired features and market needs.

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Market Assessment

Through a tailored B2B market research project, PMG evaluated the market potential for BBT's glass bottling technology. A database of large glass bottling facilities was created with information pertaining to key decision makers at each plant, plant location, and estimated volume. With the created database and the new insight into the purchasing decision process, the study resulted in over $2 million in new business within 12 months of the project.

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Customer Mapping

PMG conducted a B2B market research project which included a customer mapping exercise to provide a PET bottle manufacturer with a current and comprehensive database of potential customers to support their sales and marketing efforts. The customer mapping generated a detailed profile of most bottle filler end users in the defined market to provide insight on potential customers to assist in future customer acquisition. As a result of the project, PMG provided the company with a user friendly business tool to expand and grow beyond their current market position.

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Voice of Customer

“I have been a C-Suite leader in private-equity backed aerospace enterprises for over two decades, and state categorically that the best 'Voice of the Customer' surveys I have seen and used came from Priority Metrics. Very insightful, deeply factual, analytic, and immediately useful for improving our operations in the eyes of customers. I'd recommend Priority Metrics to any leadership team or investor group that needs to hear strategic guidance from customers in this uniquely effective fashion.” Steve Townes, CEO - ACL Airshop and Founder - Ranger

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